UFC’s talented athletes represent the epitome of Howler Head’s bold consumer proposition. UFC recently announced plans to open a state-of-the-art MMA training and development facility in Mexico City. The UFC Performance Institute Mexico City will feature experts in the fields of MMA coaching, strength and conditioning, sports science, physical therapy and performance nutrition, and will serve as a training hub to develop and support MMA athletes from Mexico and the greater LATAM region. The UFC organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. Through its partnership with UFC, Howler Head is promoted to more than 700 million fans and 243 million social media followers through placement in broadcasts, in-arena event venues and social media. Campari Group has also invited MMA fan and influencer Roberto MTZ to publicize Howler Head to his nearly two million Instagram followers. On the launch date itself, Mexican Independence Day, September 16, UFC’s Fight Night, Noche UFC, will feature flyweight champion Alexa Grasso in the main event against former flyweight champion Valentina Shevchenko, guaranteeing a huge Mexican viewership as Howler Head will be promoted during the broadcast and through global social media. To promote the launch in Mexico, Howler Head will tap into its extensive partnership with UFC. Howler Head will be available across Mexico, including in all branches of the Twin Peaks restaurant chain, as well as wide points of retail such as Bodegas Alianza, La Playa and Vinos América, at a suggested retail price of $558 MXN. Also, by currently having a 5.3% share of the total spirits market in Mexico, the flavored spirits market is estimated to keep growing up to have a 6.2% share of the total spirits market by 2027. The bourbon whiskey market achieved a +7.2% CAGR 2022 vs 2021 and has an estimated CAGR of +2% 2027 vs 2022. It is best served neat, on the rocks, with a beer, in a simple drink like Howler Head and cola, or in a classic old fashioned cocktail.Īccording to IWSR Mexico, the flavored spirits market achieved a +10.3% Annual Growth 2022 vs 2021 and is expected to have a +4.1% CAGR growth 2027 vs 2021. At a full 80 proof, Howler Head is a step above other flavored spirits and whiskeys, which are typically 70 proof or even lower. Following the aging, the fine bourbon is then blended with natural banana flavor to create its unique taste which was awarded a Gold Medal at the prestigious 2023 San Francisco World Spirits Competition. Howler Head starts with real, carefully crafted Kentucky Straight Bourbon Whiskey made with premium grains and mineral-rich water, aged for two years in charred American white oak barrels. Campari Group has a 15% stake in the popular Catalyst Spirits brand, which is also available in Australia, Brazil, the United States, Canada, and the United Kingdom. Shevchenko 2 on September 16, which celebrates Mexican Independence Day. The launch coincides with UFC Fight Night: Grasso vs. Campari Group and Catalyst Spiritsannounce Howler Head Bourbon – the official bourbon whiskey of UFC, the world’s premier mixed martial arts (MMA) organization, and the original super premium banana-flavored bourbon whiskey – is now available in Mexico.
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